HARD STATISTICS ABOUT SOCIAL MEDIA USERS

As of December 2012: 15% of online adults say they use Pinterest; 13% of online adults say they use Instagram; 6% of online adults say they use Tumblr; 67% of online adults say they use Facebook , 16% of online adults say they use Twitter and 20% of online adults say they use LinkedIn as of August 2012.
The growing ubiquity of cell phones, especially the rise of smartphones, has made social networking just a finger tap away. Fully 40% of cell phone owners use a social networking site on their phone, and 28% do so on a typical day. Social networking sites are increasingly used to keep up with close social ties
• The average user of a social networking site has more close ties and is half as likely to be socially isolated as the average American
• Facebook users are more trusting than others
• Facebook users have more close relationships
• Internet users get more support from their social ties and Facebook users get the most support
• Facebook users are much more politically engaged than most people
• Facebook revives “dormant” relationships
• MySpace users are more likely to be open to opposing points of view
Mobile now accounts for 10% of internet usage worldwide (this has more than doubled over last 18months) 1.08 of the world’s 4 billion mobile phones are smartphones
• Apple and Android represent more than 75% of the smartphone market
• 7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia — up 192.5% since 2010
• 29% of mobile users are open to scanning a mobile tag to get coupons
• 39% of instances where a consumer walks out of a store without buying were influenced by smartphones
• 91% of mobile internet access is for social activities, versus just 79% on desktops.
• Over 1/3 of Facebook’s users access Facebook Mobile; 50% of Twitter’s users use Twitter Mobile
• QR code scans increased 300% in 2011 compared to 2010
• 73% of smartphone owners access social networks through apps at least once per day
• There was 103% growth in website traffic from smartphones from 2011-2012
• There are currently 6 Billion mobile subscribers worldwide
• This equals 87% of the world’s population
• China and India account for 30% of this growth
• There are over 1.2 Billion people accessing the web from their mobiles
• Over 300,000 apps have been developed in the past 3 year
• Google earns 2.5 Billion in mobile ad revenue annually
General social media and Internet statistics
• 40 % of accounts and 8% of messages on social media sites are spam
• 91% of online adults use social media regularly
• YouTube users watch more than 3 billion hours of video per month
• There are more devices connected to the Internet than there are people on Earth
• 83% of people believe platforms like Twitter and Facebook help them make new friends
• 25% of people believe social networks have boosted their confidence
• 24% of Americans and 28% of Brits have admitted to lying or exaggerating on a social network about what they have done and/or who they have met
• 40% of people spend more time socializing online than they do face-to-face (source: AllTwitter)
Every minute of the day: 100,000 tweets are sent; 684,478 pieces of content are shared on Facebook; 2 million search queries are made on google; 48 hours of video are uploaded to YouTube; 47,000 apps are downloaded from the App Store; 3,600 photos are shared on Instagram; 571 websites are created and $272,000 is spent by consumers online (source: AllTwitter)
• Internet users spend 22.5% of their online time social networking
• The web contains more than 8 billion pages
• There are more than 2.27 billion people online (doubled since 2007)
• 70% of adult social networkers shop online
• 53% of active adult social networkers follow a brand
• 80% of active internet users visit social networks and blogs (Source: AllTwitter)
• Almost 8 new people come onto the internet every second
• 79% of online shoppers spend 50% of their online shopping time researching products
• the average budget spent on blogs and social media has almost tripled in 3 years
• 57% of marketers acquired customers via blogging
• 44% acquired customers via Twitter
• 61% of global internet users research products online
• US Internet users spend three times longer on social media and blogs than email=
• social media use has increased 356% in the US since 2006
• there are 152 million blogs on the internet
• companies that blog have 55% more website visitors
• 35% of consumer comments on Facebook Pages are compliments
• 93% of US adult Internet users are on Facebook
• 9/10 mobile searches lead to action – over half lead to purchase (source: Hubspot)
Facebook Statistics
• Each day Facebook users spend 10.5 billion minutes (almost 20,000 years) online on the social network
• Only 50% of Facebook users have more than 100 friends (source: AllTwitter)
• There are 955 million active users on Facebook that spend an average of six hours and 35 minutes per month on the network (desktop only)
• An average of 3.2 billion likes and comments are posted every day
• Facebook posted a 67 percent year-over-year mobile growth rate (543 million monthly active users on mobile).
• The 6:35 per month spent on Facebook is nearly double the time (3:20) spent on Google.
• 58% of users return to the site daily.

PART OF LECTURE TO BE DELIVERED ON THE WORLD PRESS FREEDOM DAY MAY 3RD, 2013.